Communicating purpose is powerful. The previous two blogs explored why in terms of speaking and meetings. Although broad, I want to touch on its importance in other situations too. Understanding the purpose of an organisation – its reason for being – is vital for all activities being undertaken. It should be the very essence […]
The Power of Purpose…in Meetings
In the first article of this series, we looked at the power of purpose in speaking – essentially communication. The fundamental reason for meetings is to facilitate communication. Often, meetings are viewed as an inconvenience. This could be because the person calling the meeting hasn’t properly thought about the purpose of the meeting. Or hasn’t […]
The Power of Purpose…in Speaking
Purpose can be defined as the reason for which something is done or created; its aim or intention; essentially its why. If you haven’t watched Simon Sinek’s TedX talk on Golden Circles, I highly recommend it. It is one of the most famous speeches of its kind, because it eloquently explains the power of starting […]


